Case Study: Pan Macmillan achieves 25% higher conversions with Gatsby and Netlify

Pan Macmillan boosts conversions 25% with Gatsby

Pan Macmillan, a major publishing house, faced the challenge of improving discoverability and engagement for its content-heavy websites while operating on a limited budget. Their legacy .NET CMS was slow, costly to maintain, and unable to handle traffic spikes, which threatened their SEO rankings. To address this, they partnered with vendor Gatsby and migrated to the Netlify platform to adopt a modern Jamstack architecture.

The solution implemented by Netlify provided a Git-centric workflow and a serverless architecture, which streamlined development and drastically cut costs. The results were significant: site speed improved by 8x, leading to a 25% increase in clicks to retailers and a 29% rise in SEO traffic. Netlify also enabled Pan Macmillan to reduce its Azure hosting bill by half and increase deployment frequency by 650%.

Pan Macmillan