Case Study: Wanderlust by Abby boosts sales with Gatorworks targeted display advertising

Wanderlust by Abby boosts sales 55.25% monthly with Gatorworks

Gatorworks provided digital marketing services for Wanderlust by Abby, a Baton Rouge-based women's boutique, to help expand its online and in-store sales through increased brand exposure.

The solution from Gatorworks utilized targeted display advertising, geofence targeting to reach customers in specific locations, and site retargeting to re-engage previous website visitors. The ads featured the boutique's unique products with creative seasonal themes. As a result, the ads generated nearly 3 million impressions and 781 store visits in 2019, contributing to a year-over-year sales increase every month and an average monthly sales growth of 55.25% for the year.

Wanderlust by Abby