Case Study: Louisiana Department of Health boosts quit resource awareness with Gatorworks digital marketing

Louisiana Department of Health drives 15,000 website visits with Gatorworks

The Louisiana Department of Health faced the challenge of increasing awareness and encouraging sign-ups for its free tobacco cessation resources through its Quit With Us LA program. They partnered with the digital marketing vendor Gatorworks to develop a campaign focused on brand awareness and statewide promotion.

Gatorworks implemented a comprehensive digital marketing solution that included a redeveloped creative strategy, Google Ads, paid social media, targeted display, targeted email, and even gas station TV advertising. The campaign generated significant results, including over 1.1 million ad impressions on gas station TVs, an 18% open rate on targeted emails, and driving over 15,000 users to the website via Google Ads. Most notably, Gatorworks' efforts led to just under 5,000 people enrolling in a cessation program at a highly cost-effective conversion rate of $17.57 per sign-up.

Louisiana Department of Health