Case Study: Louisiana Department of Education boosts reading program awareness and registrations with Gatorworks digital marketing

Louisiana Department of Education boosts reading program clicks 2.53% with Gatorworks

The Louisiana Department of Education (LDOE) engaged Gatorworks to address the challenge of raising awareness for its state-funded reading support program. Many families were unaware the resource existed. LDOE needed a strategic digital campaign to connect with families of K-5 students, particularly targeting specific parishes with low literacy rates and tailoring outreach for language preferences.

Gatorworks implemented a comprehensive solution using targeted email marketing, programmatic advertising, and Google Ads. The email campaigns achieved a 17.05% open rate and a 2.53% CTR, surpassing goals. The Google Ads campaign delivered a 14.84% CTR and generated 403 conversions, including direct calls and program sign-ups. Gatorworks successfully boosted awareness and drove meaningful registrations for the critical program.

Louisiana Department of Education (ldoe)