Case Study: Forum225 unites Baton Rouge with a refreshed We Are BR logo from Gatorworks

Forum225 relaunches We Are BR with Gatorworks, donating 10% of merchandise sales

Forum225, a Baton Rouge community organization, partnered with Gatorworks for a logo and branding project. Their challenge was to revamp the 20-year-old "We Are BR" campaign to create a modern and timeless logo that would unite the community and be proudly displayed on various merchandise.

Gatorworks designed a bold, legible, and versatile logo that incorporated elements from the city's past. The solution was a logo easily transferable to any surface for promotional swag. Though the planned in-person relaunch was postponed due to COVID-19, the campaign was successfully launched digitally. A portion of the proceeds from online merchandise sales was donated to the Greater Baton Rouge Food Bank, demonstrating a positive community impact.

Forum225