Case Study: Forum225 Refreshes Its Brand Identity with Gatorworks

Forum225 refreshes brand identity in 3 logo concepts with Gatorworks

Forum225, a community organization in Baton Rouge (previously known as Forum35), approached Gatorworks for a logo design and brand identity update. Their challenge was to create a new visual identity that would unite the city and instill pride in its members following their recent name change, moving away from a brand that had been established for nearly thirty years.

Gatorworks developed a clean and modern logo that honored the organization's history while looking toward its future. The solution included creating a full suite of new business collateral, such as formatted letterheads, thank you cards, and a custom PowerPoint theme, to ensure consistent brand representation. This new branding allowed Forum225 to professionally embody its mission and proudly represent the 225 area, providing them with the tools to engage their community and move the city forward.

Forum225