Case Study: Bob Brooks School boosts enrollments with Gatorworks SEO, paid search, and programmatic advertising

Bob Brooks School boosts revenue 107% with Gatorworks

Bob Brooks School, a provider of real estate and insurance education, sought to boost enrollments for its new online courses and expand into new states. They hired the agency Gatorworks to implement a strategic digital marketing plan using SEO, pay-per-click advertising, and targeted display campaigns.

Gatorworks crafted a comprehensive solution involving optimized PPC ads and dedicated landing pages, plus a consistent SEO content strategy. Their targeted display campaigns used CRM matching and geo-fencing to reach specific professional audiences. The results were significant, including a 390% ROI over 14 months, a 36%+ account conversion rate, a 107% increase in revenue from search engines, and a 36% overall revenue increase during the display campaign period, enabling successful regional expansion.

Bob Brooks School