Case Study: Allstate Boosts Agent Visibility and Reviews with GatherUp

Allstate - Customer Case Study

Allstate, a major insurance provider, faced the challenge of growing user-generated reviews to enhance the local online presence of its vast network of over 10,000 agents. They needed to help potential customers choose the right agent and improve local search visibility, requiring a highly customizable solution. They partnered with GatherUp for its online reputation management and review acquisition services.

GatherUp implemented a fully customized and automated review acquisition program, integrating first-party reviews with schema markup onto agent profile pages. This solution significantly boosted Allstate's local SEO, resulting in over 1.5 million reviews generated, an 89% year-over-year increase in Google reviews, and a strong 4.6 average rating, which dramatically improved agent visibility and rankings in search results.

Allstate

Daniel Gilhooly

Digital Marketing Manager