Case Study: Elevated Third achieves a content-first, future-ready website and streamlined content production with GatherContent

Putting content at the heart of the website redesign process

Elevated Third, a Denver-based Drupal agency, faced a website redesign that required putting content at the center of the process: redefining the information architecture, improving SEO, and coordinating many stakeholders and content creators while using Drupal as the CMS. To manage content production and collaboration effectively, they selected GatherContent as the platform to organise, plan and centralise all content work.

Through a discovery phase they defined site structure and content needs, then used GatherContent to set up content structures, word counts, guidelines and a colour-coded workflow for about 10 collaborators. The result was faster, smarter content production with clearer review and approval processes, content optimised for organic search and a future-friendly site that supports growth — a redesign that also helped Elevated Third win an Acquia Engage award.

Elevated Third

Jill Farley

UX/Content Strategist