Case Study: WillowTree achieves an on-time, stakeholder-approved website redesign with GatherContent

How GatherContent helped us redesign our agency’s website

WillowTree, a mobile-product agency, found its own website lagging behind the company’s growth: outdated value propositions, a confusing Services section, and stale case studies made the site fail to showcase their expertise. The redesign needed updates to design, technology, and—critically—content, while coordinating input and approvals from multiple internal stakeholders.

They used GatherContent to build customizable page templates and required fields (metadata, assets), enable inline comments and per-page reviewer access, and track configurable workflow milestones tied to Contentful. The tool eliminated last-minute gaps, streamlined approvals, kept content production on schedule, and helped the team identify and fix problem areas—resulting in a successful relaunch that exceeded expectations and satisfied both staff and clients.

WillowTree

Melanie Seibert

Senior Content Strategist