Case Study: IMPACT achieves streamlined content workflows and seamless HubSpot publishing with GatherContent

How an inbound marketing agency use GatherContent to publish to HubSpot

IMPACT is a HubSpot Platinum Partner inbound marketing agency that helps organisations with content-led website redesigns and ongoing content production. They struggled with fragmented content workflows (Google Docs, Word files and email), needed a content-first approach to define sitemaps, templates and SEO requirements, and wanted designers to work with real content before publishing to HubSpot.

They adopted GatherContent to centralise content, map new and old pages, capture meta descriptions and URLs, and structure page components so clients can draft to clear templates. Designers export real content into wireframes, approvals move through a single workflow, and publishing flows directly to HubSpot — resulting in faster sign-offs, better SEO planning, more accurate designs, and a scalable process for ongoing blogging and content production.

Impact

Joe Rinaldi

Creative Supervisor