Case Study: BigSpring achieves a content-first workflow and seamless WordPress integration with GatherContent

How a digital agency use GatherContent to deliver their content first strategy

BigSpring, a Nottingham-based web studio founded in 2008, adopted a 100% content-first approach in 2014 after repeatedly seeing content arrive late, overly long, and scattered across multiple Word documents — causing delays, version-control headaches and stalled design work. They now require content before wireframing and formalized the requirement in their terms of business.

They standardized on GatherContent as the central content tool across discovery, wireframing, design and integration: project teams build structured content types, clients enter content directly into guided fields and workflows, and the agency imports mapped fields into WordPress. The result is clearer client guidance, faster onboarding, real-content design, eliminated version chaos and a much quicker, more reliable handoff to development — making launches “super quick and seamless.”

BigSpring

Julio Taylor

UX Director and MD