Case Study: Digital agency Gravitate consolidates 60 micro-sites into one website with GatherContent

How a digital agency consolidated 60 micro-sites into one website using GatherContent

Gravitate, a results-driven digital marketing and design agency founded in 1999, was tasked with consolidating 60 Campus Living Villages micro‑sites into a single global website. The team’s long-standing challenge was messy, disorganized and hard-to-prioritize content—previous internal Excel sheets and a custom WordPress approach couldn’t scale to manage hundreds of pages or get clients to deliver usable copy.

By adopting GatherContent, Gravitate built templates and pre‑built pages (with instructions and metadata), used Template and Copy Project functions for similar regional sites, and gave non‑technical clients an easy interface to add content. The result: smooth collaboration, a successful consolidation of 60 sites into one, far fewer content delays (project delays due to content dropped from ~90% to ~10%), improved content quality, and a happier team and clients.

Gravitate

Don Elliott

Director of Production