Case Study: Sierra Club amplifies climate advocates’ voices with Gather Voices

Sierra Club amplified the voices of 30+ climate advocates with Gather Voices

The Sierra Club, an organization with over 3.8 million members, faced a significant challenge in collecting authentic video content from its widespread advocates. Their process was complicated, time-consuming, and inconsistent across different internal teams, relying on difficult-to-track email threads and resulting in videos in numerous formats that required hundreds of hours to manage.

Using the Gather Voices platform, the Sierra Club implemented a centralized and simplified solution for video collection. Advocates could easily submit videos directly from their mobile devices. This allowed the marketing team to access content in real-time, enabling them to quickly create promotional materials. As a result, Gather Voices helped the Sierra Club efficiently collect dozens of personal stories, amplifying authentic voices to better catalyze action and strengthen their movement.

Sierra Club