Case Study: Institute for Educational Leadership captures 99 authentic mission stories with Gather Voices

Institute for Educational Leadership captures 99 videos in 2 days with Gather Voices

The Institute for Educational Leadership (IEL) struggled to authentically capture and share proof of its mission to "change systems through people." Their previous methods, including hiring conference videographers and making unstructured requests for video submissions, only documented events and failed to collect scalable, mission-focused stories from their members and advocates. They needed a way to intentionally gather authentic proof of their impact.

Using the Gather Voices platform, IEL deployed an on-site video kiosk at their conference, making it easy for attendees to record their own stories. This solution allowed them to collect 99 useable videos in just two days without a film crew. The resulting library of authentic member testimonials is now being deployed across communications channels, from grant proposals to social media, providing tangible proof of IEL's impact and extending the reach of their mission.

Institute for Educational Leadership (iel)