Case Study: IFMA achieves top social engagement and collects dozens of global video tributes in 2 weeks with Gather Voices

IFMA collects dozens of member videos in 2 weeks with Gather Voices

The International Facility Management Association (IFMA) faced the challenge of collecting authentic video tributes from its global membership for World FM Day. They needed to gather this content at scale without the time or budget for individual outreach, manual coordination, or a production crew. The busy nature of their members meant any complex submission process would hinder participation.

Using the Gather Voices platform, IFMA provided members with a simple, guided link to record and submit videos on their own schedule. Gather Voices streamlined the entire workflow, from submission to a centralized library where IFMA could review, brand, and publish the content. This solution enabled IFMA to collect dozens of videos in just two weeks, resulting in their top-performing social content of the year with hundreds of likes and thousands of views.

International Facility Management Association (ifma)