Case Study: Association Forum turns a one-day event into a year-round content library with Gather Voices

Association Forum turns one event into 10+ member videos in a day with Gather Voices

The Association Forum faced the challenge of wanting to tell more authentic member stories but was hindered by the high cost and logistical complexity of professional video crews. These traditional methods were too heavy for a one-day event and resulted in only a few members being featured, leaving most invisible in their content. They turned to Gather Voices to find a scalable solution for their Holiday Showcase event.

Using the Gather Voices platform, the Association Forum set up a simple kiosk at their event, allowing one staff member to capture, edit, caption, and publish videos on the spot. This solution eliminated the need for a production crew and turned the recording process into an engaging member experience. The result was a library of over ten authentic member videos created in a single day, which were immediately pushed to social media and reused across various channels, significantly boosting engagement without multiplying workload or budget.

Association Forum