Case Study: WFMZ boosts engagement and sponsor exposure with Gather Voices

WFMZ Boosts Engagement and Sponsor Exposure at Musikfest with Interactive Video Booth

WFMZ, a local television station, faced a manual and inefficient process for creating and sharing branded video content at events like Musikfest. Their previous DIY video booth required significant staff effort to manage recording, branding, and distribution. To solve this, they partnered with Gather Voices and used its Kiosk product to automate their event video engagement.

Using Gather Voices' automated video booth and teleprompter, attendees could easily record themselves and instantly receive co-branded videos. This solution created over 130 videos, drove over 10,000 website views, and generated significant sponsor exposure and social engagement for WFMZ with minimal manual effort.