Case Study: Cvent turns CONNECT into a year-round content engine with Gather Voices

How Cvent Uses Gather Voices to Extend the Life of CONNECT

Cvent, a leader in event technology, faced the common challenge of a major conference's energy and content having a short lifespan, with their three-day CONNECT event failing to generate sufficient long-term engagement and marketing material. They partnered with the vendor Gather Voices to overcome the struggle of producing a full year's worth of content and extend the event's influence.

Using Gather Voices' platform, which included tools like Speaker VideoBoost and video kiosks, Cvent captured over 400 authentic video stories from attendees and speakers across four years, including over 100 in just three days in 2025. This solution transformed the event into a continuous content engine, providing year-round material for marketing and thought leadership, which maximized their reach and strengthened their industry position.

Cvent

Stacey Fontenot

Senior Vice President of Marketing