Case Study: Society for Laboratory Automation and Screening boosts exhibitor sustainability engagement with Gather Voices

How SLAS Used Gather Voices to Cut Down on Waste

The Society for Laboratory Automation and Screening (SLAS) was committed to improving sustainability at its events but faced a significant challenge in engaging its exhibitors, who represented the largest environmental footprint. They struggled to find an efficient way to collect and share these companies' sustainability stories to encourage wider participation and build a movement. They turned to the vendor Gather Voices to address this.

By integrating Gather Voices into their existing exhibitor survey workflows, SLAS made it simple for exhibitors to share their stories via video. Using Gather Voices, they transformed these submissions into dynamic marketing assets. This strategy led to a measurable result: exhibitor participation in the sustainability initiative doubled year over year, successfully building industry-wide momentum for the project.