Case Study: Association of Clinical Research Professionals boosts event registrations with Gather Voices

How ACRP Activated 100+ Speakers to Create and Share Promotional Videos for Their Event with Ease

The Association of Clinical Research Professionals (ACRP) struggled to expand the reach of their annual conference promotion beyond their existing membership channels. Their challenge was to activate their large roster of over 100 speakers to create effective promotional content that would attract new attendees, without a complicated or time-consuming process for the speakers or their own staff. They turned to the vendor Gather Voices for a solution.

Using the Gather Voices platform, ACRP provided their speakers with a simple, guided tool to easily create and submit short promotional videos. Gather Voices then supplied each speaker with an edited, brand-approved video that included a call to action, which the speakers shared on their own social media channels. This strategy generated over 59,000 video views, drove 2,500+ clicks to the conference website, and contributed to a significant 12% increase in event registrations for ACRP.

Association of Clinical Research Professionals

Lisa Townsend

Marketing Director