Case Study: American Pharmacists Association achieves authentic member engagement and $22,700 in savings with Gather Voices

APhA Engaged Their Virtual Event Audience with User-Generated Video

The American Pharmacists Association faced a challenge common to many associations: traditional video production was too slow, expensive, and disconnected from the authentic experiences of its members. Highly produced agency content failed to capture real member voices, and complex production schedules were not a viable option for its busy, frontline pharmacist members. To solve this, they turned to Gather Voices and its remote video collection tools.

By implementing the Gather Voices platform, APhA gathered 77 authentic member videos in just four weeks with no additional staff. This solution saved an estimated $22,700 in production costs compared to a traditional agency. The measurable impact was significant, with one member-generated video alone topping 1,000 organic views. Gather Voices provided APhA with a scalable, repeatable model for capturing real community voices that continued to drive engagement long after their event concluded.

American Pharmacists Association