Case Study: NACAS achieves 62% more registrations with Gather Voices

NACAS Exceeded Their Event Goals with Video Relationship Management Software

The National Association of College Auxiliary Services (NACAS) faced the challenge of quickly converting its annual conference into a virtual event with a one-person marketing team. They needed an efficient way to boost registrations and engagement. They turned to Gather Voices and its Video Relationship Management software to collect and manage user-generated content.

Using Gather Voices, NACAS simply and affordably gathered over 70 videos from attendees, sponsors, and speakers within six weeks. The solution from Gather Voices led to a 62% increase in registrations, an 80% boost in social media engagement, and an estimated $15,000 in savings on video production.

National Association of College Auxiliary Services