Case Study: Texas Association of School Business Officials achieves 300% higher click-through rates with Gather Voices

300% Increase in Click-throughs and 10% Increase in Registrations with TASBO’s Training Community Videos

The Texas Association of School Business Officials (TASBO) faced the challenge of marketing over 20 annual training events using traditional, text-heavy email campaigns. To create more engaging and effective promotions, they turned to the video platform from Gather Voices.

Gather Voices provided a simple, guided solution that enabled TASBO's subject matter experts to easily create authentic "peek behind the curtain" videos. These videos were used in marketing campaigns and resulted in a 300% higher click-through rate and a 10% year-over-year increase in event attendance, significantly outperforming their previous efforts.