Case Study: PCMA Elevates Attendee Voices for Convening Leaders with Gather Voices

PCMA - Customer Case Study

PCMA, a professional event organizer, faced the challenge of making the value of its Convening Leaders event feel authentic to prospective attendees. They needed to move beyond traditional marketing and speaker footage to capture the real, relatable proof of value that exists in peer conversations. To achieve this, they partnered with Gather Voices to capture on-site attendee testimonials.

Using Gather Voices' on-site recording service, PCMA collected a library of short videos from attendees at their 2025 event. The solution's impact was demonstrated when PCMA featured three of these peer stories prominently on the homepage for the 2026 event, positioning them directly beneath keynote speakers. This strategic placement by Gather Voices helped convey that community and attendee experience are central to the event's value, creating a stronger, more credible promotional driver.

PCMA