Case Study: Retail Solutions Providers Association Achieves 71% Higher Click Rate with Gather Voices

RSPA Drove 71% Higher Click Rate Using Video Segmentation

The Retail Solutions Providers Association (RSPA) needed to increase awareness and registrations for its new online learning platform. To support this new revenue stream, they required a strategy to create engaging promotional content that moved beyond text. They turned to Gather Voices and its Video Relationship Management software to help achieve this.

Using Gather Voices, RSPA co-created authentic, user-generated video content that was segmented and personalized for specific audience needs. This solution drove a 71% higher email click rate compared to the industry benchmark, successfully creating demand. Furthermore, Gather Voices helped the association save an estimated $15,000 in video production costs.

Retail Solutions Providers Association