Case Study: National Association of Community Health Centers scales grassroots advocacy storytelling with Gather Voices Video Kiosk

How NACHC Scaled Grassroots Storytelling Without a Production Crew

The National Association of Community Health Centers (NACHC) struggled to scale its grassroots video advocacy. Traditional video production was slow, expensive, and intimidating for its members, resulting in a lack of the authentic stories needed to influence lawmakers. To overcome this challenge, NACHC turned to Gather Voices for a modern solution.

Using the Gather Voices Video Kiosk service at an event, NACHC empowered over 112 advocates to record high-quality videos themselves. This approach eliminated the need for a film crew and resulted in the creation of over 110 videos in just 72 hours. Gather Voices provided NACHC with a deep library of content for year-round advocacy and marketing, while also strengthening member engagement and confidence.

National Association of Community Health Centers