Case Study: Groundwork Ohio engages more high-quality, diverse applicants with Gather Voices

Groundwork Ohio Engaged High-Quality Applicants with Gather Voices

Groundwork Ohio needed to encourage a higher volume of high-quality and diverse applicants for its Early Childhood Leadership Fellowship. With the application deadline only four weeks away and their current fellows dispersed across the state, they faced the challenge of quickly collecting compelling video testimonials to drive applications despite the constraints of the COVID-19 pandemic. They turned to Gather Voices and its Video Relationship Management software for a solution.

Using Gather Voices, the team was able to quickly collect, edit, and publish user-generated video content from their fellows within the tight four-week timeframe. This solution helped Groundwork Ohio exceed its application goal by 11%, including a 17% lift in diverse applicants. The use of Gather Voices also led to significant cost savings of $5,000 compared to traditional video production methods.

Groundwork Ohio