Case Study: Society of Interventional Radiology achieves 220% higher engagement with Gather Voices

How SIR Solved Engagement Lag to Launch a Critical App

The Society of Interventional Radiology (SIR) faced a challenge when its annual meeting went virtual and it needed to quickly promote its new mobile app. Competing against digital noise, SIR required a fast and credible way to humanize its message, as traditional video production was too slow and rigid. They turned to Gather Voices to solve this engagement lag.

Using the Gather Voices platform, SIR collected high-quality, user-generated video clips from the app's engineers within a few hours. This allowed them to deploy authentic, branded content for their launch campaign immediately. The solution from Gather Voices drove a 220% increase in engagement over their average posts, successfully capitalizing on the launch buzz without the need for a full production crew.

Society of Interventional Radiology

Lottye Lockhart

Communications Manager