Case Study: AACRAO achieves record-high awards ceremony engagement with Gather Voices

AACRAO Delivered Record-High Engagement for Their Award Ceremony with Video

The American Association of Collegiate Registrars and Admissions Officers (AACRAO) faced a challenge with their impersonal and logistically difficult awards ceremony. Their lean team needed a scalable way to highlight authentic member stories without a heavy production burden, so they partnered with Gather Voices to use its video collection and management platform.

Using Gather Voices, AACRAO easily collected pre-recorded videos from award recipients and strategically wove them into event promotion and the ceremony itself. This solution resulted in record-high engagement with over 600 attendees and helped AACRAO exceed their event registration goals, all while creating a reusable content library for future events.

American Association of Collegiate Registrars and Admissions Officers

Alex Lojko

Associate Director of Membership and Awards