Gather Voices
46 Case Studies
A Gather Voices Case Study
CREW Network, a commercial real estate industry association, faced the challenge of making its member voices stand out and increasing engagement with its "Member Minute" campaign, which originally relied on static written content. They turned to the vendor Gather Voices to transform their storytelling approach.
Using the Gather Voices platform, CREW Network shifted to a video-based campaign, making it simple for members to record and submit authentic videos from anywhere without needing technical expertise. This solution automated video collection, editing, and distribution across platforms like LinkedIn, Instagram, and email. The results were significant, with the campaign quickly scaling to 13 videos and achieving a notable boost in engagement, reach, and visibility for its members. Gather Voices empowered the network to elevate member voices and strengthen its community more effectively.