Case Study: American Association of Orthodontists captures 80+ attendee stories with Gather Voices

How AAO Captured 80+ Real Attendee Stories Using Gather Voices

The American Association of Orthodontists (AAO) needed to capture authentic video content from its annual meeting attendees but found its traditional video crews to be costly, slow, and limited in scope. Their challenge was finding a scalable solution to efficiently gather, edit, and distribute member-generated stories to boost engagement without the high production time and expense.

Partnering with Gather Voices, AAO implemented its turnkey Video Kiosk. Positioned in a high-traffic area and supported by incentives, the solution enabled them to collect over 80 high-quality attendee videos in just three days. Gather Voices provided AAO with real-time content that significantly increased social media performance and engagement, all while achieving a measurable return on investment through lower costs and a higher volume of usable content.

American Association of Orthodontists