Case Study: AVIXA drives 100% member video participation with Gather Voices

AVIXA Engaged Their Members to Share the Importance of Respecting Pronouns

The Audiovisual and Integrated Experience Association (AVIXA) sought to champion its diversity, equity, and inclusion initiatives by creating authentic content on the importance of pronoun respect. They partnered with Gather Voices to utilize its Video Relationship Management software to address this challenge, aiming to engage their members directly as content co-creators.

Gather Voices provided a simple platform where AVIXA could send a recording link to select members. This solution enabled efficient coaching and streamlined the gathering of video submissions. The initiative achieved a remarkable 100% participation rate from those invited. The resulting video montage, published online, was viewed over 1,100 times, successfully amplifying member voices and fostering significant engagement for AVIXA.

Audiovisual and Integrated Experience Association