Case Study: Turnaround Management Association boosts member engagement with Gather Voices

Turnaround Management Association - Customer Case Study

The Turnaround Management Association (TMA) faced a challenge with member engagement due to a slow and costly video creation process. Their small marketing team relied on videographers, resulting in an overwhelming library of content that was often outdated by the time it was produced, leading to inefficiencies and missed opportunities. They turned to the vendor Gather Voices to streamline their approach.

By implementing Gather Voices, TMA transformed its video production, enabling quick capture and deployment of content. This solution led to a 60% reduction in production costs and allowed videos to be created and edited within an hour. The vendor's platform resulted in a 50% increase in social media engagement, helped transition a podcast into a sponsored vodcast, and generated new revenue through sponsorship deals for TMA.

Turnaround Management Association