Case Study: Alzheimer’s Association co-creates 300+ advocate videos in 2 weeks with Gather Voices

Alzheimer’s Association Co-Created 300+ Videos with Advocates in Just 2 Weeks

The Alzheimer’s Association needed a way to efficiently capture powerful, personal video stories from its advocates across the country to generate support for the ENACT Act. They turned to the vendor Gather Voices and its software to simplify and accelerate this video creation process.

Using Gather Voices' video automation tools, the Alzheimer’s Association empowered advocates to easily self-record content on their own devices. In just two weeks, they co-created over 300 high-quality videos, which were published across multiple channels and also shared back with contributors for personal outreach. This effort resulted in significant engagement, with at least 100 advocates sharing their videos and tagging their representatives.

Alzheimer’s Association