Case Study: AICC Achieves 200%+ Social Engagement Growth with Gather Voices

Member Stories Drive 200%+ Increase in Social Engagement for AICC

AICC, The Independent Packaging Association, faced the challenge of creating engaging video content to celebrate their 50th anniversary without relying on expensive videographers, which would have involved extensive planning, longer lead times, and scripted content. They turned to the vendor Gather Voices and its video creation platform to co-create content with their members.

Using Gather Voices, AICC implemented a solution that included both an on-site video kiosk and remote recording software to collect authentic member stories. This approach resulted in 85 videos and achieved powerful results, including a 200%+ increase in social engagement and a 300% increase in click-through rates compared to static posts. Gather Voices provided the association with full content control and accessibility for members nationwide.