Case Study: Non Dues-a-Palooza boosts event engagement with Gather Voices

Small But Mighty Events Team Fueled Their Events Strategy with Video

The customer, a non-dues-a-palooza event, faced the challenge of creating professional and engaging video content for event promotion with a small team. Using free tools like Zoom and QuickTime was time-consuming and resulted in unpolished content, making it difficult to collaborate with external speakers and sponsors. They turned to the vendor, Gather Voices, for a video relationship management software solution.

Gather Voices provided a platform that made it simple to collect, edit, and publish video content. The solution enabled the small team to co-create over 30 authentic videos with speakers and sponsors remotely in just four weeks. This strategy drove significant results, including email click rates up to 281% higher than the industry benchmark and an average of 266% more engagement on social media, humanizing their event promotion and extending engagement beyond the event itself.