Case Study: Meeting Professionals International strengthens sponsor engagement with Gather Voices

How MPI Leveraged Video Storytelling for Sponsor Foundation Engagement

Meeting Professionals International (MPI) faced the challenge of moving beyond transactional relationships with its foundation sponsors. Limited by staff resources, MPI primarily shared impact through written testimonials and statistics, which failed to convey the human stories behind their scholarship programs. To strengthen sponsor engagement, they partnered with Gather Voices to implement a streamlined video storytelling solution.

Using Gather Voices, MPI created an efficient process to collect personalized thank-you videos from scholarship recipients at their event. This solution allowed them to gather 138 videos in just two days. The videos provided sponsors with compelling, human stories that demonstrated the true impact of their support, strengthening sponsor loyalty and helping to ensure ongoing funding for the foundation.

Meeting Professionals International