Case Study: Association of Rehabilitation Nurses achieves 269% more video views with Gather Voices

ARN Drove 269% More Views for their Board Applications Promo Video with UGV

The Association of Rehabilitation Nurses (ARN) sought to encourage more members to apply for its Board positions. They wanted to leverage the authentic stories of former board members but needed an efficient and cost-effective way to collect and use this content, leading them to partner with Gather Voices and its Video Relationship Management software.

Using Gather Voices, ARN quickly collected user-generated video testimonials from all of its outgoing board members. The vendor's platform allowed ARN to compile these videos into a promotional montage that was published across their marketing channels. This strategy drove a 269% increase in YouTube views and resulted in a higher board application submission rate, all while saving $4,700 compared to the cost of a production agency.

Association of Rehabilitation Nurses