Case Study: National Comprehensive Cancer Network launches a virtual poster hall in 4 weeks with Gather Voices

NCCN Produced Virtual Presentation Videos from 44 Authors in Just 4 Weeks

The National Comprehensive Cancer Network (NCCN) faced the challenge of transitioning its highly interactive, in-person Annual Conference Poster Hall into a compelling virtual experience. Without a scalable solution, they risked turning important research into static, unengaging content and faced the prohibitive cost and logistical nightmare of hiring a video production crew to film dozens of busy oncology authors.

Using the Gather Voices Video Relationship Management platform, NCCN guided 44 authors to self-record their presentations. This solution allowed them to launch a full virtual Poster Hall with over 60 professional videos in just four weeks. The results were highly successful, with an average of 49 visitors per booth and 19 views per video. Gather Voices helped NCCN save an estimated $23,400 in production costs while creating an evergreen library of educational content.

National Comprehensive Cancer Network

Melissa Esplen

Senior Meeting Planner