Case Study: Turnaround Management Association achieves higher engagement and sponsorship revenue with Gather Voices

Turnaround Management Association - Customer Case Study

The Turnaround Management Association (TMA) sought to transform its "CEO Speaks" audio podcast into a more engaging vodcast format. Their challenge was an inefficient production process that depended on videographers and external contractors, which resulted in slow output and made it difficult to deliver timely video content to their audience. To overcome this, they turned to the platform from Gather Voices.

Using Gather Voices' intuitive tools, TMA streamlined its workflow, enabling the CEO to easily record high-quality videos. This solution allowed them to produce and publish 7-8 minute vodcasts in under an hour. The results were significant, leading to a 30% increase in audience engagement. Furthermore, the enhanced ability to tag members and integrate sponsor logos directly led to greater brand exposure and new sponsorship deals for TMA.

Turnaround Management Association