Case Study: Kidango boosts employee vaccination rates with Gather Voices

Kidango Drove Employee Vaccination Rates By Using Videos as Social Proof

Kidango, an early learning nonprofit, faced the challenge of encouraging their 600+ staff to get vaccinated against COVID-19. Their goal was to educate employees and increase vaccination rates, but manually gathering authentic video testimonials from their team was a complex, time-consuming, and expensive process. They turned to the vendor Gather Voices and its Video Relationship Management software to find a better solution.

Using Gather Voices, Kidango easily collected over 20 high-quality, user-generated video stories from staff across six different departments for their #MyShotSnapshot campaign. The solution allowed employees to record their experiences anytime using their own devices, streamlining the entire process. This provided powerful social proof that helped Gather Voices' client, Kidango, dramatically increase their employee vaccination rate to 85% in a short amount of time.

Kidango