Case Study: American Concrete Institute achieves 170% higher open rates with Gather Voices

ACI Drove 170% Higher Open Rates for their Presidential Email Series with Video

The American Concrete Institute (ACI) sought to make their presidential email series more engaging for their membership community, moving beyond traditional text-based messages that were often overlooked. They partnered with Gather Voices and utilized their Video Relationship Management (VRM) software to easily incorporate authentic video content.

Using Gather Voices' platform, ACI's president was empowered to quickly record high-quality video messages from any device. The team could then easily edit and publish these videos into their emails. This solution, promoted by including the word "Video" in the subject line, drove a 170% higher open rate, significantly increasing member engagement.

American Concrete Institute