Case Study: Shop 'n Save boosts local relevance and in-store traffic with Gatesman’s Tailgate Zone campaign

Shop 'n Save drives 7.55M+ impressions with Gatesman

Shop 'n Save, a group of independently owned grocery stores, faced the challenge of differentiating itself from large national chains and driving sales during the key fourth quarter. They needed to reach younger, digitally-savvy shoppers beyond their core older demographic. Partnering with marketing agency Gatesman, they aimed to leverage local Pittsburgh sports culture to increase brand relevance and in-store traffic.

Gatesman created the Shop 'n Save Tailgate Zone Giveaway, an experiential sweepstakes that entered customers to win weekly tailgate parties. The solution included a custom visual identity, influencer partnerships, and an appearance by Steelers player Jaylen Warren, all supported by a multichannel digital and in-store campaign. The vendor, Gatesman, delivered over 7.55 million impressions, a 10% engagement rate on influencer content, and thousands of contest entries. The campaign successfully inserted Shop 'n Save into local football culture and drove significant growth in visibility and customer engagement.

Shop 'n Save