Case Study: Rochester Institute of Technology boosts brand perception and enrollment with Gatesman

Rochester Institute of Technology boosts applications 8% with Gatesman

Rochester Institute of Technology (RIT) faced the challenge of launching a new brand strategy and building national awareness among prospective students, parents, and academic peers following an internal restructure. With limited resources, they needed a partner to help define success and prove their efforts were effective. They partnered with the marketing agency Gatesman for creative, media, and analytics services.

Gatesman implemented a campaign using audience intelligence and compelling storytelling to launch RIT's new brand. The solution delivered significant measurable impacts, including a 25% increase in the perception of RIT as a national brand, a 69% ad recall rate, and a 97% positive ad reaction. Most importantly, Gatesman's work contributed to an 8% increase in applications and a 6% increase in enrollment for the institute.

Rochester Institute of Technology