Case Study: PowerSchool achieves 38% more leads with Gatesman

PowerSchool boosts paid search leads 38% with Gatesman

PowerSchool, a global leader in cloud-based software for K-12 education, needed a strategic partner to grow market share and effectively market new products to its existing customer base. The company partnered with Gatesman to evolve its SEO approach, optimize its paid search program for more qualified leads, and improve its overall tracking and targeting capabilities.

Gatesman implemented a comprehensive solution that included restructuring the paid search program with machine learning and iterative testing, conducting an SEO audit, and maximizing PowerSchool's existing marketing tools. As a result, paid search leads increased by 38% YoY, MQL and conversion rates rose by 250%, page load times were reduced by 27%, and poor URLs were cut by 82%.

PowerSchool