Case Study: Pittsburgh Downtown Partnership launches Oktoberfest Pittsburgh with Gatesman

Pittsburgh Downtown Partnership drew 80K+ attendees in 11 days with Gatesman

The Pittsburgh Downtown Partnership (PDP) sought to launch Oktoberfest Pittsburgh as a new flagship event on par with its other iconic celebrations. They engaged the vendor Gatesman to develop a dynamic visual identity and communications strategy to build awareness for the new fall programming.

Gatesman created a branding and promotional solution that balanced Bavarian tradition with local Steel City spirit. Their efforts included a PR strategy that secured coverage with over 11 million viewers and a paid media campaign that generated over 14 million impressions. The event was a major success, far exceeding PDP's expectations with over 80,000 attendees, a significant increase in downtown foot traffic, and 15,000 Ferris wheel tickets sold.

Pittsburgh Downtown Partnership (pdp)