Case Study: Pace Suburban Bus drives year-round LGBTQIA+ support with Gatesman

Pace Suburban Bus reaches 2.4M+ with Gatesman's Pride campaign

The customer, Pace Suburban Bus, a suburban transit provider, sought to elevate its commitment to diversity, equity, and inclusion into a visible, year-round show of support for the LGBTQIA+ community. The vendor, Gatesman, was enlisted to provide creative, PR, and social services to help meet this challenge.

Gatesman designed a highly visible, year-round bus wrap and coordinated employee participation in a parade with matching shirts. The agency also helped Pace hand out pronoun pins to make a meaningful impact and supported the initiative with organic social posts and recruitment efforts. These efforts resulted in over 2.4 million earned media impressions, a 30% Facebook engagement rate, and positive community feedback, leading Pace to extend its support to Disability Pride.

Pace Suburban Bus