Case Study: Las Vegas Athletic Clubs drives more than 16,000 leads with Gatesman

Las Vegas Athletic Clubs more than doubles leads to 16K+ with Gatesman

Las Vegas Athletic Clubs (LVAC) faced a challenge in balancing its traditional and digital advertising investments while struggling to measure ROI, a problem exacerbated by dwindling pandemic-era lead volumes. Their manual data processes made it difficult to connect leads to actual memberships. To address this, they partnered with the vendor Gatesman for a solution involving analytics, strategy, and media services.

Gatesman built a data platform to merge LVAC's lead and membership data, enabling accurate performance tracking. They strategically bought relevant media and optimized campaigns by implementing clearer forms and tailored messaging. This solution delivered exceptional results for Las Vegas Athletic Clubs, generating over 16,000 leads—more than double the target—and achieving a near 3:1 return on ad spend.

Las Vegas Athletic Clubs