Case Study: Geena Davis Institute celebrates a refreshed brand and social strategy with Gatesman

Geena Davis Institute earns 165.3M+ PR impressions with Gatesman

The Geena Davis Institute, a pioneering media inclusivity nonprofit, partnered with the vendor Gatesman for a rebranding and social media strategy refresh to commemorate its 20th anniversary. The challenge was to reenergize the organization's visual identity and create a more purposeful social media presence that reaffirmed its longstanding mission without slowing its momentum.

Gatesman developed new content pillars and incorporated a vibrant rebrand into social templates and collateral, creating digestible, data-focused graphics. The solution included an Instagram grid takeover and a press release to launch the new brand. The results for the Geena Davis Institute included over 113,000 social impressions, 5,900+ engagements, and significant PR reach with 287 media pickups generating over 165 million impressions.

Geena Davis Institute